| Modulekode | GIE 815 |
| Kwalifikasie | Nagraads |
| Fakulteit | Gordon Institute of Business Science |
| Module-inhoud | In this course students will be introduced to the principles of creativity and to frameworks for understanding how innovation creates value and competitive advantage in a business context. Students will also examine how innovation has allowed new entrants to out-compete established market players and how startup entrepreneurs have certain advantages and disadvantages in terms of bringing innovative new products, services and business models to the market. Students will be required to carefully consider how they can leverage innovation to ensure that the business they intend to launch is competitive and sustainable. Students will also be required to apply the principles of creativity in coming up with and exploring new products, services or business models that could be translated into new business opportunities. They will become familiar with different models and methods for enhancing and maximising creativity and they will be required to apply these methods and models in the development and progression of their own business ideas. |
| Modulekrediete | 9.00 |
| Programme |
|
| Voorvereistes | Geen voorvereistes. |
| Onderrigtaal | Engels |
| Akademiese organisasie | Gordon Institute of Bus Sci |
| Aanbiedingstydperk | Semester 2 |
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